{"id":4922,"date":"2022-12-28T09:10:14","date_gmt":"2022-12-28T09:10:14","guid":{"rendered":"https:\/\/avirato.com\/EN\/a-free-channel-manager-2\/"},"modified":"2023-04-10T10:19:16","modified_gmt":"2023-04-10T10:19:16","slug":"increase-direct-bookings-4-tips-to-increase-your-social-media-bookings","status":"publish","type":"post","link":"https:\/\/avirato.com\/EN\/increase-direct-bookings-4-tips-to-increase-your-social-media-bookings\/","title":{"rendered":"Increase direct bookings: 4 tips to increase your social media bookings."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4922\" class=\"elementor elementor-4922\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39cf100f e-con-full e-flex e-con e-parent\" data-id=\"39cf100f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ff3cd4a elementor-widget elementor-widget-image\" data-id=\"1ff3cd4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Increase-direct-bookings-1024x512.png\" class=\"attachment-large size-large wp-image-4933\" alt=\"Increase direct bookings\" srcset=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Increase-direct-bookings-1024x512.png 1024w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Increase-direct-bookings-300x150.png 300w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Increase-direct-bookings-768x384.png 768w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Increase-direct-bookings.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-19055306 e-flex e-con-boxed e-con e-parent\" data-id=\"19055306\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69c89ebe elementor-widget elementor-widget-heading\" data-id=\"69c89ebe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Increase direct bookings: 4 tips to increase your social media bookings.\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d30ae4 elementor-widget elementor-widget-text-editor\" data-id=\"6d30ae4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Being a hotel owner in the 21<sup>st<\/sup>\u00a0century is not the same as being one 30 years ago, or even 10 years ago<\/strong>. Our lives are quickly adapting to the fast-paced world, and businesses have to join in as well, or they risk being lost in the melee. Online banking was created for a reason.<\/p><p>Customers do not want the hassle of going to the bank to make a transaction, they want to manage their accounts from the comfort of their own home. Cheques are now obsolete because people can make a bank transfer again from the comfort of their own home, using their mobile phone, thanks to the welcome addition of Bizum, started in 2016 by Spanish banks. Hotels need to join the party. If you do not already have a social media presence, now is the time to think about creating one in order to increase direct bookings.<\/p><p>Why?<strong>\u00a0In 2018 around 80% of bookings were made without any human interaction whatsoever<\/strong>. Modern-day travellers are not interested in social interaction. They want quick and easy results. Hotels in the 21<sup>st<\/sup>\u00a0century must increase direct bookings to maintain a strong social media presence if they are to stay profitable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e3e7da9 e-flex e-con-boxed e-con e-parent\" data-id=\"2e3e7da9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-795476bf elementor-blockquote--skin-border elementor-widget elementor-widget-blockquote\" data-id=\"795476bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCustomers do not want the hassle of going to the bank to make a transaction, they want to manage their accounts from the comfort of their own home.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783baf41 e-flex e-con-boxed e-con e-parent\" data-id=\"783baf41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e3f4c37 e-con-full e-flex e-con e-child\" data-id=\"e3f4c37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20a77d25 elementor-widget elementor-widget-image\" data-id=\"20a77d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Free-channel-manager-avirato-1024x720.jpg\" class=\"attachment-large size-large wp-image-4917\" alt=\"Female receptionist using a Free Channel Manager\" srcset=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Free-channel-manager-avirato-1024x720.jpg 1024w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Free-channel-manager-avirato-300x211.jpg 300w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Free-channel-manager-avirato-768x540.jpg 768w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Free-channel-manager-avirato.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17a49309 e-con-full e-flex e-con e-child\" data-id=\"17a49309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d274011 elementor-widget elementor-widget-image\" data-id=\"d274011\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Channel-manager-free-for-hotels-1024x683.jpg\" class=\"attachment-large size-large wp-image-4916\" alt=\"Channel Manager Free\" srcset=\"https:\/\/avirato.com\/EN\/wp-content\/uploads\/Channel-manager-free-for-hotels-1024x683.jpg 1024w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Channel-manager-free-for-hotels-300x200.jpg 300w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Channel-manager-free-for-hotels-768x512.jpg 768w, https:\/\/avirato.com\/EN\/wp-content\/uploads\/Channel-manager-free-for-hotels.jpg 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d78e42f e-flex e-con-boxed e-con e-parent\" data-id=\"2d78e42f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f708f29 elementor-widget elementor-widget-heading\" data-id=\"5f708f29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here are four easy ways to increase your social media bookings.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e80df4e elementor-widget elementor-widget-text-editor\" data-id=\"e80df4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2c692187 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c692187\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-36463ec4\" data-id=\"36463ec4\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-674f8d3 elementor-widget elementor-widget-text-editor\" data-id=\"674f8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><ul><li><strong>Employ a dedicated member of staff to look after your social media platforms and get yourself out there<\/strong>. This could be Facebook, Instagram or even Twitter. The bigger your social media presence the more bookings you will receive. Most young people nowadays have a Facebook account, and spend a lot of time surfing online so what better way is there of increasing your bookings, by giving your hotel its very own Facebook or Instagram account. And if that hasn\u00b4t convinced you, how about this; a large percentage of people younger than 35 visit Facebook for suggestions as to where to go, before they book a trip.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Ensure that any customers who stay at your hotel, write a review on social media<\/strong>. By writing nice things on their Facebook account or Instagram page, they are increasing your hotel\u00b4s online presence in a favourable way, encouraging friends or family to stay there, and it does not normally mean any extra work for your guests as most people frequently visit their own Facebook page. If your hotel already has a dedicated Facebook page or Instagram page, they could also leave a review on this page. You could also reward them if they do end up leaving a wonderful review, by offering them a free one-night stay, or a free meal in the restaurant. A little incentive like that is sure to encourage them to become a return customer.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Make sure your hotel\u00b4s website is accessible and user-friendly on a smart phone, as well as having a dedicated mobile app to increase potential customers<\/strong>. Research has shown that most people prefer to use a mobile phone application over the web browser of a mobile phone but there are still those people who prefer to browse using the old school method, the trusty website. For this reason, it is essential that your hotel\u00b4s website can be easily viewed on a smaller portable device using the traditional web browser. If it loses some of its enhanced features on the smaller screen, you will ultimately lose some valuable customers. In general those who are browsing the webpage are looking to search for some specific information, whereas mobile apps are more convenient and allow people to get a lot of things done. Apps allow people to engage more with the thing in question and they will very often spend more time using the app because it\u2019s so user-friendly. It is essential that you cater to both sides of the market, because customers are looking for different things, and you do not want to alienate half of your potential market base.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Finally, get in touch with past customers who may not have ever booked online, but now is the time to put them in touch with the 21<sup>st<\/sup>\u00a0century by showing them your online presence<\/strong>. Loyalty is a tricky concept because many companies ignore customers who have been loyal for many years, choosing instead to find new clients, hooking them in with a discounted rate because they are new customers. This is your opportunity to focus on your past customers and create a new recruitment drive just for them, by giving them a discounted stay for example, or even a free spa treatment, depending on the type of hotel. You can create a dedicated email mailing list that is sent out periodically to demonstrate what you as a hotel are doing, and of course, advertise your social media accounts. These customers might have forgotten you; they may have misplaced that piece of paper where the booking was made all those years ago and subsequently have forgotten the name of the hotel. A little marketing can go a long way, by ensuring that once more you are present in their lives, giving them the opportunity of booking with you, via social media, if the opportunity comes up, making it easy and convenient.<\/li><\/ul><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-inner-section elementor-element elementor-element-67408565 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67408565\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-69d60b8c\" data-id=\"69d60b8c\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\">\u00a0<\/div><\/div><\/div><\/section><section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c72e0d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c72e0d7\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-28877205\" data-id=\"28877205\" data-element_type=\"column\"><div class=\"elementor-widget-wrap elementor-element-populated\"><div class=\"elementor-element elementor-element-7f6362a8 elementor-widget elementor-widget-text-editor\" data-id=\"7f6362a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><p><strong>Technology is here to stay, whether you like it or not, and thus social media is part and parcel of this concept<\/strong>. By focusing on your social media presence you will find new customers that will diversify your current customer base, leading to increased profits. However, as well as creating reviews and describing what they liked about your hotel, social media also allows customers to complain very easily. There is only one way to stop this; create an unforgettable hotel experience that puts your guest at the heart of it. A satisfied and happy guest will be a loyal guest for years to come, and this will be the start of a prosperous future.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca6931c e-flex e-con-boxed e-con e-parent\" data-id=\"ca6931c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f23e8ae elementor-posts--thumbnail-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"f23e8ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;3&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5722 post type-post status-publish format-standard hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avirato.com\/EN\/la-importancia-para-tu-hotel-de-una-buena-gestion-de-personal\/\" target=&quot;_blank&quot;>\n\t\t\t\tLa importancia para tu hotel de una buena Gesti\u00f3n de Personal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avirato.com\/EN\/la-importancia-para-tu-hotel-de-una-buena-gestion-de-personal\/\" aria-label=\"Read more about La importancia para tu hotel de una buena Gesti\u00f3n de Personal\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5719 post type-post status-publish format-standard hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avirato.com\/EN\/cuales-son-los-motivos-que-llevan-a-los-clientes-espanoles-a-escoger-un-hotel\/\" target=&quot;_blank&quot;>\n\t\t\t\t\u00bfCu\u00e1les son los motivos que llevan a los clientes espa\u00f1oles a escoger un hotel?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avirato.com\/EN\/cuales-son-los-motivos-que-llevan-a-los-clientes-espanoles-a-escoger-un-hotel\/\" aria-label=\"Read more about \u00bfCu\u00e1les son los motivos que llevan a los clientes espa\u00f1oles a escoger un hotel?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5716 post type-post status-publish format-standard hentry category-sin-categoria\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/avirato.com\/EN\/por-que-son-blancas-las-sabanas-de-los-hoteles\/\" target=&quot;_blank&quot;>\n\t\t\t\t\u00bfPor qu\u00e9 son blancas las s\u00e1banas de los hoteles?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/avirato.com\/EN\/por-que-son-blancas-las-sabanas-de-los-hoteles\/\" aria-label=\"Read more about \u00bfPor qu\u00e9 son blancas las s\u00e1banas de los hoteles?\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increase direct bookings: 4 tips to increase your social media bookings. Being a hotel owner in the 21st&nbsp;century is not the same as being one 30 years ago, or even 10 years ago. Our lives are quickly adapting to the fast-paced world, and businesses have to join in as well, or they risk being lost [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Increase direct bookings | Avirato<\/title>\n<meta name=\"description\" content=\"Increase direct bookings: 4 tips to increase your social media bookings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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