{"id":5135,"date":"2023-04-10T13:16:36","date_gmt":"2023-04-10T13:16:36","guid":{"rendered":"https:\/\/avirato.com\/EN\/?p=5135"},"modified":"2023-04-10T13:21:20","modified_gmt":"2023-04-10T13:21:20","slug":"how-to-increase-direct-sales-in-my-hotel","status":"publish","type":"post","link":"https:\/\/avirato.com\/EN\/how-to-increase-direct-sales-in-my-hotel\/","title":{"rendered":"How to Increase Direct Sales in My Hotel"},"content":{"rendered":"\t\t
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How to Increase Direct Sales in My Hotel\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bookings made directly from a hotel are called\u00a0direct bookings.<\/strong>\u00a0They cut out intermediaries and therefore cut down on costs. And you know what lower costs mean:\u00a0more profit.<\/strong><\/p>

In today\u2019s hotel industry, finding the right\u00a0balance<\/strong>\u00a0between intermediary booking channels and direct bookings is essential. And the two do work together.<\/p>

Online travel agencies are often the first point of contact between guests and your hotel, but\u00a0a good strategy can draw customers back directly,<\/strong>\u00a0with all the benefits this entails.<\/p>

So, how is it done?<\/p>

How to increase direct bookings<\/p>

To increase direct bookings, the first step is to understand what your customers want. Why would they book directly through you instead of their booking channel of choice?<\/p>

You need to help them find you. You need to impress them with your offering. And you need to make things simple. You\u2019ll leave them no choice but to book directly.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tIn today\u2019s hotel industry, finding the right balance between intermediary booking channels and direct bookings is essential. And the two do work together.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Web design\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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First things first,\u00a0customers need a way to find your website.<\/strong>\u00a0How do you make customers find your hotel amongst all the other offerings on the endless world wide web?\u00a0SEO positioning.<\/strong>\u00a0When someone searches on Google, SEO positioning ensures your website shows up at the top of the results. Magic.<\/p>

Once there, it\u2019s essential to make your website\u00a0mobile-friendly.<\/strong>\u00a0Attractive and easy-to-use web design gives potential guests confidence in their booking, and\u00a0the majority of people search for and book their hotels on their phones. If your website lags, has limited functions or simply doesn\u2019t look good on a phone,<\/strong>\u00a0you\u2019re going to miss out on direct sales.\u00a0Make it mobile-friendly<\/strong>, it\u2019s a no-brainer.<\/p>

Avirato\u2019s hotel web design<\/strong>\u00a0takes care of these elements for you, and then some, offering\u00a0constant updates<\/strong>\u00a0and always\u00a0adapting exactly to your needs.<\/strong>\u00a0Your website will be at the top of the lists, and looking good while it\u2019s there.<\/p>

And once you have that sorted, people are interested. To seal the deal, you then need to make sure the booking process is as simple as possible. Enter, the\u00a0booking engine.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Booking engine\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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An easy-to-use booking engine will streamline the process for your customer and reduce the abandonment rate.<\/p>

Avirato\u2019s booking engine<\/strong>\u00a0is the most intuitive and advanced on the market. It offers a\u00a0two-step conversion,<\/strong>\u00a0meaning potential guests can search, compare, choose and book in one positively simple process.<\/p>

And on top of being simple to use,\u00a0it\u2019s the details that count.<\/strong>\u00a0Customers want to know everything. They better informed they are, the more decisive they are, and the less likely they are to go to the competition. Avirato\u2019s booking engine lets you do exactly that. Want to\u00a0show all the prices in a calendar?<\/strong>\u00a0No problem. Want to show scarcity and urgency to boost sales decisions? You can do that too. And more \u2013 how about highlighting and targeting promotions? Yes, that too.<\/p>

Of course, another feature of direct sales we can\u2019t forget\u00a0is cross selling and upselling,<\/strong>\u00a0which the best website and booking engine will help you to do. Offering guests what they might want and need,\u00a0extra products and services that go beyond the typical offering of your competitors,<\/strong>\u00a0can turn their experience into something truly unique. Ant the best bit? Avirato integrates its cross selling and upselling tolls into its PMS software, streamlining everything.<\/p>

And one final point. Customers want security. They trust the big industry names they\u2019ve used before. That\u2019s why Avirato\u2019s booking engine payment gateway integration is\u00a0extra-secure:<\/strong>\u00a0PCI compliant, GDPR compliant and has HTTPS safe URL.<\/p>

The new Avirato booking engine has achieved a 27% increase in customer conversion for direct booking. And when you realise everything it can do, it\u2019s no surprise.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\tLa importancia para tu hotel de una buena Gesti\u00f3n de Personal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u00bfCu\u00e1les son los motivos que llevan a los clientes espa\u00f1oles a escoger un hotel?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u00bfPor qu\u00e9 son blancas las s\u00e1banas de los hoteles?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How to Increase Direct Sales in My Hotel Bookings made directly from a hotel are called\u00a0direct bookings.\u00a0They cut out intermediaries and therefore cut down on costs. And you know what lower costs mean:\u00a0more profit. In today\u2019s hotel industry, finding the right\u00a0balance\u00a0between intermediary booking channels and direct bookings is essential. And the two do work together. […]<\/p>\n","protected":false},"author":1,"featured_media":5138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nHow to Increase Direct Sales in My Hotel | Avirato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avirato.com\/EN\/how-to-increase-direct-sales-in-my-hotel\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Increase Direct Sales in My Hotel\" \/>\n<meta property=\"og:description\" content=\"How to Increase Direct Sales in My Hotel Bookings made directly from a hotel are called\u00a0direct bookings.\u00a0They cut out intermediaries and therefore cut down on costs. And you know what lower costs mean:\u00a0more profit. In today\u2019s hotel industry, finding the right\u00a0balance\u00a0between intermediary booking channels and direct bookings is essential. And the two do work together. 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