{"id":5154,"date":"2023-04-10T13:30:08","date_gmt":"2023-04-10T13:30:08","guid":{"rendered":"https:\/\/avirato.com\/EN\/?p=5154"},"modified":"2023-04-10T13:33:06","modified_gmt":"2023-04-10T13:33:06","slug":"how-to-increase-your-goppar","status":"publish","type":"post","link":"https:\/\/avirato.com\/EN\/how-to-increase-your-goppar\/","title":{"rendered":"How to increase your GOPPAR"},"content":{"rendered":"\t\t
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GOPPAR. Ring any bells?<\/strong><\/p>

If not, perhaps it should. Understanding what GOPPAR is and how it can improve your business will help take you to the next level in the hotel world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is GOPPAR?\n\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GOPPAR is an acronym that stands for\u00a0Gross Operating Profit Per Available Room<\/strong>. That\u2019s to say, it\u2019s a metric that looks at the number of rooms you have available in your hotel and your gross operating profit (rather than simply the revenue from the sale of hotel rooms).<\/p>

It\u2019s a\u00a0key performance indicator<\/strong>\u00a0for hoteliers as it looks at\u00a0the effectiveness of your hotel as a whole<\/strong>. It considers your room revenue, great, but it also looks at the entire operational performance of your hotel: it takes into account staffing costs, marketing, utilities and more.<\/p>

This means your GOPPAR can help highlight which areas of your business are over performing and which are underperforming, when expenses are too high and when you can take them low, at what time of year and where.<\/p>

Use the GOPPAR metric right and\u00a0you\u2019ll be able to better manage your hotel<\/strong>.<\/p>

So, how do you find out your GOPPAR? Through a simple\u00a0formula<\/strong>\u00a0and\u00a0calculation<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\tIt\u2019s a key performance indicator for hoteliers as it looks at the effectiveness of your hotel as a whole.\n\t\t\t<\/p>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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GOPPAR formula and calculation\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The GOPPAR calculation is made using the following formula:<\/p>

Gross Operational Profit<\/strong>\u00a0\/\u00a0Available Rooms<\/strong><\/p>

To find your gross operational profit, you take your gross revenue and subtract your gross expenditure. There are a lot of hidden but important costs involved in running a hotel, so on top of your staffing and room expenses, don\u2019t forget your property operation and maintenance costs, your utility bills, or your sales and marketing budget.<\/p>

Divide this figure by the number of available rooms in your hotel and you have your GOPPAR.\u00a0Simple, right<\/strong>?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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How to increase your GOPPAR\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Your GOPPAR can help you indicate your strengths, weaknesses, opportunities and threats. But to improve your GOPPAR, you need concrete ways and means.<\/p>

That\u2019s where\u00a0Avirato<\/strong>\u00a0comes in. Avirato can\u00a0increase your hotel revenue by increasing the average spend of your guests<\/strong>. Not just in their rooms, but through a whole host of purchasing potential. This means a larger gross revenue, improved GOPPAR, and, of course, a healthier hotel business.<\/p>

Our experts will guide you through the creation of an effective strategy to increase your hotel revenue, looking at the potential of the online store in your accommodation and utilising\u00a0crosselling<\/strong>\u00a0and\u00a0upselling<\/strong>\u00a0tools.<\/p><\/div><\/div><\/div><\/div><\/div><\/section>

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Our software lets you offer guests everything from excursions to services and products before they arrive. And it does so automatically, meaning you\u2019re not just\u00a0increasing revenue<\/strong>, you\u2019re\u00a0saving time<\/strong>\u00a0too. Now that\u2019s efficiency.<\/p>

That said, it\u2019s not all about you. Guests like things to be made simple. If you\u2019re helping them better organise their stay, offering them everything they might want during that stay, and generally increasing the potential ease and enjoyment of their experience, you\u2019re going to have one satisfied set of guests.<\/p>

On top, the online store is part of\u00a0Avirato PMS hotel software<\/strong>, and includes free\u00a0expert support<\/strong>\u00a0on how to use it, at any time, via email, live chat, web support and telephone. It\u2019s\u00a0easy to set up<\/strong>,\u00a0simple to update<\/strong>, has\u00a0complete security<\/strong>\u00a0(protection from unwanted attacks and intrusions) and\u00a0you can unsubscribe<\/strong>\u00a0at any time \u2013 although once you see the results, we don\u2019t think you will.<\/p>

With Avirato\u2019s\u00a0cross selling<\/strong>\u00a0and\u00a0upselling<\/strong>\u00a0tools, you\u2019ll increase the average spend of your guests by 180%.<\/p>

That\u2019s right,\u00a0180%<\/strong>. What are you waiting for?<\/p><\/div><\/div><\/div><\/div><\/div><\/section>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\n\t\t\t\tLa importancia para tu hotel de una buena Gesti\u00f3n de Personal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u00bfCu\u00e1les son los motivos que llevan a los clientes espa\u00f1oles a escoger un hotel?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\u00bfPor qu\u00e9 son blancas las s\u00e1banas de los hoteles?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t
\n\t\t\t\t\t<\/div>\n\t\t\n\t\t\n\t\t\tLeer m\u00e1s \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

GOPPAR. Ring any bells? If not, perhaps it should. Understanding what GOPPAR is and how it can improve your business will help take you to the next level in the hotel world. What is GOPPAR? GOPPAR is an acronym that stands for\u00a0Gross Operating Profit Per Available Room. That\u2019s to say, it\u2019s a metric that looks […]<\/p>\n","protected":false},"author":1,"featured_media":5159,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"\nHow to increase your GOPPAR | Avirato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/avirato.com\/EN\/how-to-increase-your-goppar\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase your GOPPAR\" \/>\n<meta property=\"og:description\" content=\"GOPPAR. Ring any bells? If not, perhaps it should. Understanding what GOPPAR is and how it can improve your business will help take you to the next level in the hotel world. What is GOPPAR? GOPPAR is an acronym that stands for\u00a0Gross Operating Profit Per Available Room. 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