10 tips on how to intelligently manage your hotel

How do you intelligently manage a hotel?

Making smart decisions based on the best data, having quality tools to provide and process this data, and putting this into practice with streamlined hotel operations management? It’s a good start. That, along with some sage advice.

If you’re looking for hotel management tips – you’re in the right place!

In this article, we’re going to do exactly that, offering you the best hotel management tips you can find.

1. Invest in management technology

Everything comes off the back of this. In today’s world, technology is king. And queen, for that matter. Not only does it connect us all, but it pushes everything forward in terms of productivity and efficiency. 

In the business of hoteliering, this involves hotel management software. The rest of the tips stem from here, because PMS software (Property Management System) is the key piece in the puzzle of turning your business around. 

Put simply, hotel management software is technology that organises and automates the day to day running of your hotel, from check ins and check outs to booking engines… and everything in between.

2. Automate your back-of-house

One of the primary features of PMS software is automating your everyday back-of-house operations. This includes online check ins and outs, payments, systems for recording maintenance problems – likely everything you do on a daily basis. 

Having technology that takes care of this for you not only avoids the headaches of filling out spreadsheets and going through the motions of the same processes over and over, it avoids human errors. Hiccups in all of these errors are an issue for both the running of your business and customer satisfaction.

With these actions taking place so often, the time you’ll save in the long run is staggering. Automating these processes isn’t just smart hotel management, it’s a no-brainer.

3. Automate your CRM

Newsletter managers, customisable but automated welcome and payment emails, social media marketing campaigns… all these take the effort out of quality customer communication and add an enormous amount of professionalism.

4. Get a booking engine

The benefits of using third-party booking sites like Airbnb and Booking.com are undeniable. But if you can secure some of your reservations via direct bookings, you’ll see a significant increase in your income. With no intermediaries, there are no commissions and fees. 

To do so, you need your own booking engine – a means for customers to make reservations directly from you. Ideally, it needs to have impeccable design that simplifies the process (customers need quick conversion), it needs to be secure (trust is everything when they are parting with money), and it should let you utilise additional tools to help increase your revenue per reservation (upselling, promotion, etc.).

In the business of hoteliering, this involves hotel management software. The rest of the tips stem from here, because PMS software (Property Management System) is the key piece in the puzzle of turning your business around. Put simply, hotel management software is technology that organises and automates the day to day running of your hotel, from check ins and check outs to booking engines… and everything in between.

5. Use a channel manager

To make sure your booking engine and the various booking sites you need work in tandem, you need to use a channel manager. If you use various channels, you really need them to work together updating in real-time to avoid overbookings. On top of this, though, you’ll also save an immense amount of time updating listings and configuring rates and dates compared to doing so manually.

Top-quality hotel management software (and this goes for all programs mentioned in this article) will provide reports and analysis on the channel manager. It’ll let you know what sales channels are performing best, what’s not performing and when, and from this data you’ll be able to make smart decisions.

6. Use your own webpage

Having your own webpage will add a whole lot of professionalism to your hotel. Professionalism results in confidence from guests, which results in bookings. It’s also smart in that it’ll give you a platform to host features like booking engines (see above) and online shops.

7. SEO positioning

Going hand-in-hand with using your own webpage is SEO positioning. This involves optimising your positioning in search results. Working your SEO marketing will mean you come up top of the list when customers are looking for hotels, which, of course, will result in more bookings.

8. Find a quality POS system

A quality point of sale system will optimise your sales and organisation processes for restaurants, gyms, spas and etc. Say goodbye to spreadsheets and notepads, a quality POS will make it simple to customise payment systems, give you detailed reports of activity and sales, and generally makes things more efficient.

9. Upselling and cross-selling tools

One sure-fire way to increase your revenue is through upselling and cross-selling. If you can find tools that enable you to offer customers everything they might want, you’re on a one-way road to customer satisfaction. From adding spa sessions when making their reservations to restaurant bookings when they’re at the hotel.

10. Integration

Last, and most definitely not least, you need integration between your tools. If all the different software mentioned above isn’t synced up together, it’s going to be inefficient. And this goes for device capability too – if you want to access your software across computers, tablets and phones, as well as Windows and Mac, your software will need this capability. It’ll result in a more streamlined operation and be easier to learn for new recruits.

As you can see, there are a whole number of tools out there for smart hotel management

And, luckily, the software included in these hotel management tips is readily available

 

Want to try it out and see if it works for you? Avirato offers a free hotel management software trial. And with that trial comes a guarantee: you’re getting the best of the best. That means all of the features mentioned above, but confidence too in the fact that Avirato is used by over 8000 customers across 35 countries, generating over €25,000 per minute in revenue

And with your free hotel management software trial, you get to try out the Premium version of the hotel operations management software. That’s means all the key features of the technology, helping you decide what exactly you need and where you can improve.

So, there you have it. The best advice you can get: manage your hotel intelligently with Avirato.

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