A loyalty programme for hotels will serve to improve the satisfaction of our customers while working on their loyalty to our business. Thanks to Avirato’s loyalty scheme, both independent hotels and hotel chains will be able to reward their most loyal guests in a personalised way.
Objective of the hotel loyalty programme:
Generate more direct bookings
Increase guest spending
Increase the number of repeat guests
The best rewards programme for hotels
Strengthen the relationship with your customers. By creating a loyalty club you are creating an extra bond between the customer and your accommodation, which starts before the booking and can last for years.
The great advantage of loyalty is that the investment required to build customer loyalty is lower than the investment needed to attract a new one, and furthermore, a loyal customer will always book directly with us, whereas recruitment is usually done through the OTAs.
Strengthen the relationship with your customers. By creating a loyalty club you are creating an extra bond between the customer and your accommodation, which starts before the booking and can last for years.
The reward structure is very simple; you set the price of points from the Avirato PMS loyalty programme and you can redeem them on the price of the booking when a customer makes the next booking.
Make the most of it! Every visitor is a loyalty opportunity. Get recurring bookings with the right loyalty strategy.
Analyse booking statistics and repeat guests. Know their nationalities, provinces, ages and profiles to segment and personalise campaigns using Avirato’s CRM and email marketing tools.
Data is key to growing a business.
The importance of having data is crucial to improve your reputation, to facilitate decision making, to get the information you want and to better target your campaigns.
Increase direct hotel sales by offering additional exclusive services within the Booking Engine.
Offer experiences or services using our technology to generate more revenue. For example, to increase hotel spend, once booked we can send a pre-stay email offering these additional or exclusive services for having booked with us.
For hotels with fewer services you can also increase direct bookings by offering immediate benefits with third party services. With Avirato you can offer additional services such as activities, excursions and guided tours in English, in the world’s top tourist destinations with Civitatis.
Avirato has a CRM that gives you the ability to segment customers or leads, you will be able to establish a direct link between your hotel brand and your customers thanks to automated email.
Ask for a demonstration and one of our experts will explain how we can increase direct sales.
Borja Fernández Ruíz Director of Apartamentos Baolafuente in Cantabria, highlights the tools available to him in terms of designing marketing strategies to increase online bookings.
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