Google Hotel Ads is an online hotel advertising platform that allows hoteliers and other accommodation providers to display their properties in Google search results. The platform uses information such as location, travel dates, and prices to present relevant ads to users searching for accommodation online.
Google Hotel Ads appear at the top of the search results page and are designed to highlight the most important information for users, such as price and reviews. Additionally, ads may include photographs, property descriptions, and a direct link to book. Hoteliers and accommodation providers can manage their ads and offers on the platform through a campaign management tool that allows them to adjust prices and availability in real-time. The platform also offers analytics tools to measure ad performance and make adjustments to optimize return on investment.