Being a hotel owner in the 21st century is not the same as being one 30 years ago, or even 10 years ago. Our lives are quickly adapting to the fast-paced world, and businesses have to join in as well, or they risk being lost in the melee. Online banking was created for a reason.
Customers do not want the hassle of going to the bank to make a transaction, they want to manage their accounts from the comfort of their own home. Cheques are now obsolete because people can make a bank transfer again from the comfort of their own home, using their mobile phone, thanks to the welcome addition of Bizum, started in 2016 by Spanish banks. Hotels need to join the party. If you do not already have a social media presence, now is the time to think about creating one in order to increase direct bookings.
Why? In 2018 around 80% of bookings were made without any human interaction whatsoever. Modern-day travellers are not interested in social interaction. They want quick and easy results. Hotels in the 21st century must increase direct bookings to maintain a strong social media presence if they are to stay profitable.
Customers do not want the hassle of going to the bank to make a transaction, they want to manage their accounts from the comfort of their own home.
Technology is here to stay, whether you like it or not, and thus social media is part and parcel of this concept. By focusing on your social media presence you will find new customers that will diversify your current customer base, leading to increased profits. However, as well as creating reviews and describing what they liked about your hotel, social media also allows customers to complain very easily. There is only one way to stop this; create an unforgettable hotel experience that puts your guest at the heart of it. A satisfied and happy guest will be a loyal guest for years to come, and this will be the start of a prosperous future.
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