A traveller asks an AI for a place like yours. Does it recommend you or your competitor?
Aura prepares your website for the new ways of searching: Google, traditional search engines and artificial intelligence tools. It generates content, creates supporting images and adds the technical information search engines and AI need to understand what you offer, where you are and why you're relevant. You set it up once; Aura works every day.
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- +3,500%
- year-on-year growth in generative AI traffic to travel websites (Adobe Analytics, 2025)
- Daily
- new content and images for your website
- Structured
- data for search engines and AI
- Minutes
- to connect your website and get started
The uncomfortable truth. Google is no longer the only place travellers look.
Many travellers no longer search on Google alone: they ask AI tools and compare recommendations before visiting a website. If your property doesn't offer clear, structured content, you're left out of searches where others are already winning.
Visible on Google and in AI
Your website, ready for the new ways of searching.
New content every day
Aura generates useful posts and images for your property.
Structured data
Information ready for search engines and AI to interpret.
Free audit
Find out where and how you appear when people search for you.
Every morning, Aura has already been working for you
While your team handles bookings, check-ins and calls, Aura generates useful blog posts and supporting images about your property, your surroundings and your services, so your website doesn't rely on static content alone.
- Useful blog posts, not filler
- Supporting images generated for every piece of content
- An active, up-to-date website with no extra work for your team
Structure the key data about your property
Location, services, room types, policies, surroundings. Aura organises them with structured data (schema) and technical content so that Google, Gemini, ChatGPT or Perplexity interpret your property correctly and can recommend it.
- Structured data ready for AI
- Location and surroundings context
- Consistency across your website, listing and content
Spot where you can gain visibility
Check how your property appears when a traveller asks an AI, what is said about you and what's missing. You get concrete improvement options before deciding anything.
- See how you appear today
- Get concrete improvement options
- No obligation
In three steps. Start using Avirato Aura in minutes.
Designed to work on your online presence without adding to your team's workload.
01 · Connect your website
Aura integrates with your current online presence to work from your property's information.
02 · Aura analyses and generates
It identifies the relevant context of your property, services, location and surroundings, and produces content, structure and images.
03 · Your website gains visibility
Your property is prepared to be interpreted by traditional search engines and artificial intelligence systems.
Early advantage. Start before anyone else.
New ways of searching are only beginning to evolve. You still have time to get ahead of your competitors.
Arrive first
Start while others wait. The first to structure their information well are the ones AI learns to recommend.
Gain ground
Build your presence from now. Every piece of content you publish is context that AI accumulates about your property.
Be better prepared
Adapt your website to the new landscape without rebuilding it. Aura works from what you already have.
A stronger direct channel
A recommendation from an AI that links to your website is a commission-free booking.
Works best alongside these modules.
Every module shares the PMS data, with no fragile integrations or double data entry.
Frequently asked questions about Avirato Aura
It's the Avirato tool that prepares your property's website for searches on Google and in artificial intelligence assistants (ChatGPT, Gemini, Perplexity, AI Overviews). It continuously generates content and images and adds structured data and technical context so that search engines and AI understand what you offer, where you are and why they should recommend you.
Traditional SEO aims to get you into Google's results. AI search visibility (sometimes called GEO, or generative engine optimisation) aims to get artificial intelligence assistants to cite or recommend you when a traveller asks them. AI needs clear, structured and consistent information; Aura produces and maintains it, and improves your classic SEO along the way.
Yes. It generates blog posts and supporting images about your property, your surroundings and your services, using the information you validate when you set it up. You can review and adjust what it publishes; the aim is for your website to stay active without your team having to write anything.
No. Aura connects to your current online presence and works from it. If your website was built by Avirato, the integration is immediate; if not, we'll show you how to connect it during the audit.
Request the free audit. We check how your property appears when a traveller asks an AI for a place like yours, what information is missing and which concrete improvements you can make. No obligation.
Aura builds your presence cumulatively: every piece of content and every item of structured data is context that search engines and AI take in over time. The first effects are usually seen within weeks in classic SEO; presence in AI answers builds up with consistency. Generative AI traffic to travel websites grew by more than 3,500% year on year in 2025 (Adobe Analytics).
Your property, closer to being the answer.
The way people search for accommodation is changing. More content, more structure, more visibility, more opportunities for your direct channel.
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