Make AI choose you.
Artificial intelligence can recommend your property before your competitor’s.
Avirato Aura is Avirato's new offering to make your property visible in the new ways of searching, such as Google, traditional search engines and artificial intelligence tools. An innovative solution that helps you be among the first when a traveller asks where to stay. More visibility, more bookings and less effort for your team.
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- +3,500%
- year-on-year growth in generative AI traffic to travel websites (Adobe Analytics, 2025)
- New
- the latest way to be visible when travellers ask AI
- Visible
- on Google and in AI-powered search
- Audit
- free AI visibility audit, no obligation
The uncomfortable truth. Google is no longer the only place travellers look.
Many travellers no longer search on Google alone, they ask AI tools and compare recommendations before visiting a website. If your property doesn't appear in those recommendations, you're left out of searches where others are already winning.
Visible on Google and in AI
Your property, ready for the new ways of searching.
More direct bookings
More chances for travellers to find you and book with you.
Less effort
A solution designed not to add work for your team.
Free audit
Find out where and how you appear when people search for you.
Travellers now ask AI where to stay
ChatGPT, Gemini, Perplexity and Google's AI summaries already recommend places to stay. Appearing in those recommendations is the new way of being visible, and novelty rewards whoever gets there first.
- Show up when a traveller asks AI
- More visibility on Google too
- An edge over those who haven't prepared yet
Avirato Aura helps you be among the first
Avirato Aura is Avirato's new offering for hotels and tourist accommodation to make the leap to AI-powered search. An innovative solution designed to win you visibility without the effort.
- An innovative offering from Avirato
- More visibility, more bookings, less effort
- Designed for hotels and tourist accommodation
Spot where you can gain visibility
Check how your property appears when a traveller asks an AI, what is said about you and what's missing. You get concrete improvement options before deciding anything.
- See how you appear today
- Get concrete improvement options
- No obligation
Start with a free audit.
No obligation and no extra work for your team.
01 · You request your audit
Tell us about your property. It's free and carries no obligation.
02 · You see how AI sees you
Check how your property appears when a traveller asks an AI for a place like yours.
03 · You make the leap
You decide at your own pace how to move forward with Avirato Aura, with the Avirato team beside you.
Early advantage. Start before anyone else.
New ways of searching are only beginning to evolve. You still have time to get ahead of your competitors.
Arrive first
Start while others wait. Those who prepare first start ahead.
Gain ground
Build your presence now. The sooner you start, the more ground you gain on your competitors.
Be better prepared
Adapt your property to the new landscape without rebuilding your website or adding work for your team.
A stronger direct channel
A recommendation from an AI that links to your website is a commission-free booking.
Works best alongside these modules.
Every module shares the PMS data, with no fragile integrations or double data entry.
Frequently asked questions about Avirato Aura
It's Avirato's new offering to make your property visible in searches on Google and in artificial intelligence assistants (ChatGPT, Gemini, Perplexity, AI Overviews). An innovative solution to be among the first when a traveller asks where to stay.
Traditional SEO aims to get you into Google's results. AI search visibility (sometimes called GEO) aims to get AI assistants to cite or recommend you when a traveller asks them. Avirato Aura helps you on both fronts, your presence on Google and in AI answers.
Very little. Aura is designed to win you visibility without adding work for your team, and the Avirato team supports you from the free audit.
No. Aura works with your current website, you don't have to rebuild it. If your website was built by Avirato, the integration is immediate; if not, we'll tell you how to go about it in the audit.
Request the free audit. We check how your property appears when a traveller asks an AI for a place like yours, what information is missing and which concrete improvements you can make. No obligation.
The sooner you start, the bigger your edge. Generative AI traffic to travel websites grew more than 3,500% year on year in 2025 (Adobe Analytics), and those who prepare first start ahead. Nobody can guarantee a specific position in an AI; the free audit tells you how you appear today.
There's no single trick and nobody can guarantee a position. AI assistants recommend properties with clear, consistent information, and Avirato Aura helps you be among the first. Start with the free audit to see how you appear today when a traveller asks an AI for a place like yours.
Yes. As well as AI visibility, Aura improves your presence on Google, the search engine everyone still uses, so you can be found both in a traditional search and when someone asks an AI assistant.
The best is the one that works on visibility on Google and in AI at the same time, on the website you already have. Look for one that doesn't force you to rebuild your website, doesn't add work for your team and lets you see first how you appear today. Avirato Aura is designed for that and starts with a free AI visibility audit.
Your property, closer to being the answer.
The way people search for places to stay is changing. More visibility, more opportunities for your direct channel and less effort for your team.
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