Dynamic Pricing
Dynamic pricing that thinks for you.
Rates that adjust to demand by themselves, every day, within the limits you set. More revenue per night, no spreadsheets.
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The essentials.
How it works
Analyse. Recommend. Apply. Every day.
Never underestimate the value of a night again. Avirato looks at everything that drives demand and puts each rate where it earns the most.
- 01AnalyseEvery day it cross-checks your occupancy, your history, booking pace, local events and your competitors.
- 02RecommendIt works out the best price for each night and room type, within the limits you have set.
- 03ApplyIt publishes the rate automatically, or waits for your approval, and syncs it with your website and every channel.
Data, not guesswork
Six signals. One optimal price.
This is not a seasonal rate card. It is a calculation based on your property's real data, the same data that already lives in your PMS.
- OccupancyActual and forecast, by date and room type.
- Booking pacePickup: how bookings are coming in today compared with previous years.
- HistoryWhat happened on the same dates in previous seasons.
- Lead timeHow far ahead your guests book and how long is left until the date.
- Local eventsFairs, concerts, bank holidays and festivals that move demand.
- CompetitorsThe prices of the competitors you choose to track.
You stay in control
It recommends. You decide.
Set a maximum and a minimum for each room type. Choose whether each recommendation is applied automatically or whether you would rather approve it. Switch it off for a date, a room or the whole property whenever you like.
- Maximum and minimum limits by room type, season or channel
- Automatic application or manual approval, in one click
- Calendar view with recommended price, current price, change and RevPAR
- Can be switched off by date, room type or property
Results
The more static your rates were, the more room there is to grow.
- 15–25%
- more revenue on average
- for properties that switch on the recommendations
- 0
- spreadsheets
- and no manual rate checks every morning
- 450+
- channels in sync
- your website, Booking.com, Airbnb, Expedia and the rest, instantly
Average for properties that switch on Avirato's price recommendations. Results depend on where you start from and how much you hand over to the system.
Everything connected
One new price. Everywhere at once.
Every recommended rate is published to your booking engine and to 450+ OTAs through the channel manager. Nothing to export.
Fixed rates vs Dynamic Pricing
The difference shows in the nights you are letting slip today.
| Situation | Fixed rate | Dynamic Pricing |
|---|---|---|
| A weekend with a concert in town | You sell at your usual price and sell out two weeks ahead. | Spots the demand peak and raises the rate while bookings are still coming in. |
| A quiet Tuesday in November | Empty rooms you can never get back. | Adjusts the rate down within your minimum and fills what would have stayed empty. |
| Last-minute bookings | The same price as someone who booked three months ago. | Price based on lead time and remaining availability. |
| Your time | Checking rates every morning in a spreadsheet. | None. You get the recommendation and decide in one click. |
Part of Avirato revenue management
Works best alongside these modules.
Frequently asked questions
Got questions? We have answers.
It is Avirato's dynamic pricing tool. It adjusts your rates every day based on demand, occupancy, booking lead time, local events and your competitors, to maximise revenue without losing competitiveness. It is part of Avirato's revenue management system (RMS) and is built into the PMS, so every new price goes straight to your booking engine and channels.
It is the practice of changing the room price according to forecast demand instead of fixing one rate per season. A high-demand night sells at a higher price; a quiet night gets a discount that brings in bookings. Airlines have done it for decades. Hotels that automate it sell each night closer to its optimal price and stop giving away margin on peak dates.
It analyses your property's actual and forecast occupancy, the pace at which bookings are coming in, the history for the same dates, seasonality, local events and the prices of the competitors you have chosen. From that it calculates the best price for each day and room type, and shows it in the calendar next to the current price, the change and the estimated RevPAR.
Yes, always. You can accept, adjust or reject each recommendation, set maximum and minimum limits for each room type and switch the tool off for a specific date, a room type or the whole property. Avirato never forces your hand. It recommends and, if you want, applies.
Rates are recalculated automatically once a day or several times a day, depending on how you set it up. Every update syncs instantly with your booking engine and with 450+ OTAs through the channel manager, with nothing for you to touch.
Yes. You can switch on Dynamic Pricing for one or several room types and set different rules for each: one base rate and set of limits for doubles, another for suites. It also works for holiday apartments, guesthouses or any unit you sell by the night.
On average, Avirato customers see revenue rise by between 15% and 25%, along with higher occupancy on key dates. The result depends on where you start from: the more static your rates were, the more room there is to grow. You can try it free for 20 days with your own data.
It depends on your plan. You can check in your customer area or write to us and we will tell you whether it is already active or how to add it. If you are not a customer yet, the free 20-day trial includes the full platform.
Let your prices work while you manage.
Switch on Dynamic Pricing in your free 20-day trial and see, with your own data, how much room your rates have to grow.
No credit card required · Cancel any time · See plans ›