How does the points system work?

You set the rules. You decide how many points are awarded for every euro spent (for example, 20 points per euro), how and when they are redeemed (100 points are worth €1) and which benefits they unlock. Everything is automated and 100% configurable from your Avirato account, and guests see their balance and history in their private area.

What are the benefits of building guest loyalty?

Keeping guests costs less than winning new ones. A loyal guest books direct, with no commission, spends more per stay and is more likely to return. It also improves your reputation through positive reviews and recommendations, and gives you first-hand data to segment better.

Can I combine loyalty with marketing campaigns?

Yes. With the built-in CRM, you automate campaigns by email, WhatsApp or SMS based on guest behaviour, loyalty tier, language, country and more. A welcome to the club, points about to expire, an anniversary offer or a win-back campaign for guests who do not return.

How do cross-selling and upselling help build loyalty?

Both increase the value of every booking and guest satisfaction. You offer better rooms (upselling) and extra services or products (cross-selling) from the booking engine or in personalised emails before arrival, with club points as an incentive.

What data do I get about my guests?

With satisfaction surveys and the CRM you get preferences, satisfaction levels, booking and purchase history and redemption behaviour, so you can improve the experience and segment campaigns precisely.

Is it compatible with my current website?

Yes. The club is built into your Avirato booking engine and connects to your website without complex development. You can add a button to your website menu that leads to the club's own branded page.

Is there a cost to activate the loyalty programme?

The loyalty club is included in the Premium and Advanced plans. You just activate the module from your account and set up your club to match your brand. If you are not a customer yet, the free 20-day trial includes the full platform.

Loyalty club

Build loyalty. Grow. Repeat. Bring guests back, and get them booking direct.

Keeping a guest costs less than winning a new one, and a loyal guest books on your website, not on an OTA. The Avirato loyalty club turns every guest into a returning one with configurable points, personalised rewards and automated campaigns, all built into your booking engine and your CRM.

Start your free 20-day trial Book a demo

Included in Premium and Advanced · No credit card · See plans ›

Alice Morgan10,200 points598Points spent this yearEN€ (EUR)

My clubProfileHistoryPromotionsMake your booking

Relax in the spa for free, just for being a Club member.

Popular promotionsView all promotions

A welcome bottle when you book direct.

Premium breakfast included for Club members only.

Exclusive pool access for your loyalty.

A complimentary cocktail on your next visit.

Hello Alice

You have550Points

Thank you for coming back to us

ExtrasRoomsOffers

Redeem

Points earned

24,156

5,200 already redeemed on your website

Direct booking

Superior Double · 3 nights

+ 6,400 points€320

No commission for any OTA

Club members

1,284

4 in 10 have already returned

Gift voucher

#CLUBSPA

Redeemable with points€35

Your club, your rulesBuilt into your booking engine

100%
configurable. You set the points and the redemptions: Direct
a loyal guest books on your website, commission-free: CRM
campaigns by email, WhatsApp or SMS: Included
in the Premium and Advanced plans

How it works

More than bookings, relationships.

A club builds an extra bond between the guest and your property. It starts before the booking and can last for years.

Step 1

They join from your website

The guest signs up on the club page, with your branding, from your website menu.

Step 2

They book direct and earn

Every euro spent in your booking engine or online shop earns the points you have set.

Step 3

They redeem their points

Discounts, nights, services or gift vouchers, applied automatically when booking on your website.

Step 4

They return, and return direct

Automated campaigns remind them of their points and perks. The next booking is already yours.

Activated from your accountIncluded in Premium and Advanced

Points system
You set the rules, the system applies them.
How many points per euro, how and when they are redeemed and what they unlock. Discounts, nights, services or gift vouchers. Everything is automated from your account and visible to the guest in their private club area, with their balance, purchase history and rewards.
- Configurable earning and redemption
- Guest area with points and history
- Redeem in the booking engine and in the online shop
Get started
Activate loyalty club
How many points does your guest earn?
guest€1→←20 pointsproperty
How many points are worth €1?
guest100 points→←€1property
Example
Direct booking of
€320
+ 6,400 points
That is €64 towards their next stay, only if they book on your website.
Redeemed in
Booking engine
Online shop
Purchase historySee more
578 pointsWorth €5.78Hotel Avana
€75 + 2,500 points€35 gift voucherHotel Avana
100% configurableBalance visible to the guest
Rewards
Reward loyalty with experiences that matter.
A room upgrade, late check-out, breakfast, a welcome gift or an exclusive club experience. Rewards offered before, during and after the stay that make booking on your website more attractive than booking on any OTA.
- Exclusive perks for booking direct
- Experiences before, during and after
- More perceived value, more repeat stays
Get started
#NATURALJACUZZIHotel AvanaGift voucher#NATURALJACUZZIEnter this code when you make your booking.Redeemable with club points€175
Club rewards
Late check-out800 points
Premium breakfast1,200 points
Room upgrade2,500 points
★Only when booking on your website
No OTA can match what you give your members.
Before, during and after
Cross-selling and upselling
Make every booking count for more.
Offer better rooms and extra services from the booking engine or in the pre-arrival email, with points as an incentive. A massage, a dinner, a better room. Extra revenue per booking and one more reason to come back.
- Upgrades and extras in the booking engine
- Pre-arrival email with personalised offers
- Higher average revenue per booking
Get started
Upgrade your stay
Junior Suite with terrace
For just €25 more per night
+ 1,500 pointsAdd
Extras with points
Massage session€60+ 1,200
24-hour parking€15+ 300
Bouquet of roses€35+ 700
Revenue per booking
+ 18%among members
In the booking engine and the pre-arrival emailOne more reason to come back
CRM and campaigns
Automate. Segment. Connect.
With the Avirato CRM, every email, WhatsApp message or SMS strengthens the relationship. Automated campaigns by loyalty tier, language, country or behaviour, and guest satisfaction surveys so you can decide with data. Your brand in their mind, your property in their next booking.
- Campaigns by email, WhatsApp or SMS
- Segmentation by tier, language, country and behaviour
- Satisfaction surveys and guest data
Get started Discover email marketing
Club segments
Goldmore than 5 stays
Silver2 to 5 stays
Welcomefirst stay
TierLanguageCountryBehaviour
Automated campaignsActive
Email · Welcome to the clubAlice, you now have 550 points for your first direct booking.
WhatsApp · Points about to expireYou have 1,200 points left. Use them on your next getaway.
SMS · Anniversary offerIt has been a year since your visit. Come back with a free breakfast.
Satisfaction survey
4.7★★★★★
Average member rating after the stay
Member bookings
72%
direct on your website
2.3
stays per member
Decide with first-hand dataYour brand in their mind, your property in their next booking

Keeping guests costs less than winning them.

A loyal guest books direct, spends more per stay and recommends you. This is what changes when your property has its own club.

Built into your booking enginePoints and perks are applied automatically when guests book on your website.
Guests who come backKeeping guests costs less than winning them. Build loyalty from the very first stay.
Less reliance on OTAsEvery member books direct, with no commission for anyone.
Your club, your rulesSet rewards, tiers and discounts to suit you.
More spend per stayA member buys more extras and upgrades because they earn points on them too.
First-hand dataPreferences, satisfaction and history to segment every campaign better.

Success story

Hear it from those who already run their own club.

Yetsy Delgado, manager of Hotel Salinas de Imón, Sigüenza — Yetsy DelgadoManager · Hotel Salinas de Imón, Sigüenza

What is included

Everything your club needs.

Configurable points systemYou set how many points each euro earns and how many points are worth one euro.
Private member areaBalance, purchase history, rewards and promotions, with your branding.
Rewards and gift vouchersUpgrades, extras, experiences and coded vouchers to redeem when booking.
Cross-selling and upsellingIn the booking engine, the online shop and the pre-arrival email.
Automated campaignsBy email, WhatsApp and SMS, by tier, language, country and behaviour.
Satisfaction surveysTo decide with data and look after your property's reputation.

For hotels, hotel groups, holiday apartments and guesthouses that want more direct bookings and lower commissions. Get started

Part of

All the Avirato tools.

PMSBookings, invoicing and planning, all in one place.Discover Booking engineCommission-free direct bookings from your own website.Discover Channel manager450+ channels synced with every change.Discover Central reservationsAll your properties sold from one place.Discover Reports350+ reports with your property's real data.Discover HousekeepingCleaning and maintenance in real time, from your phone.Discover Revenue managementForecasting, pick-up and pricing recommendations.Discover Avirato PaymentsSecure payments, tokenisation and settlement in 48 hours.Discover Yield managementPricing rules by occupancy, date and lead time.Discover Dynamic pricingRates that adjust themselves to demand.Discover Rate comparisonProve on your own website that your price is the best.Discover Upselling shopExtras, experiences and upgrades sold from your website.Discover Avirato IntelligenceAI assistants for guests and managers.Discover Email marketingCampaigns and automations built on your PMS data.Discover Avirato GuestThe guest app with check-in, services and messaging.Discover Online check-inGuests arrive with everything done, from their phone.Discover Self check-inKeys, access and arrivals with nobody at the desk.Discover Website designA bespoke website with the booking engine built in.Discover Avirato AuraOnline reputation and reviews, answered with AI.Discover Strategic consultingExpert guidance to sell more and better.Discover IntegrationsConnected to the tools you already use.Discover Restaurant POSTables, orders and charges to the room.Discover

Frequently asked questions

Frequently asked questions about the loyalty club

It is a loyalty programme built into your booking engine and your CRM that rewards your guests' loyalty with points, perks and experiences, to increase direct bookings and reduce your reliance on OTAs such as Booking.com or Expedia. Guests sign up from your website, earn points with every booking or purchase and redeem them in your booking engine or your online shop.

Build guest loyalty and grow your direct bookings.

A loyalty club built into your booking engine to reduce your reliance on OTAs such as Booking.com or Expedia. Free for 20 days, with your branding.

Start your free 20-day trial Book a demo

No credit card · Cancel any time · See plans ›

Build loyalty. Grow. Repeat. Bring guests back, and get them booking direct.

More than bookings, relationships.

You set the rules, the system applies them.

Reward loyalty with experiences that matter.

Make every booking count for more.

Automate. Segment. Connect.