Email marketing
Keep in touch with your guests and generate more bookings.
Your relationship with a guest shouldn't end at check-out. Avirato's email marketing manager creates campaigns, newsletters and automated emails directly from the PMS, using your guests' real data, without exporting a single list.
Built into the PMS · No credit card · See plans ›
- 0 lists
- to export. Your contacts are already in the PMS
- Templates
- ready to use, plus a block editor
- Segments
- by booking, profile or behaviour
- Automatic
- pre-arrival, post-stay, anniversary and more
How it works
Every email, a reason to come back.
Promotions, news, reminders and thank-yous that send themselves at just the right moment, with the guest's name and the details of their booking.
Email campaigns
Send emails and newsletters with ease.
Create and send campaigns and newsletters from the PMS, using your guest database exactly as it is. No exporting, no importing, no duplicates. Share offers, news or seasonal promotions with people who already know you and have already stayed with you.
- Create and send campaigns and newsletters
- Clear, direct communication with your guests
- Everything managed from one place
Visual editor
Design and write emails without the hassle.
Ready-made templates, or an email from scratch using a block editor. Columns, text, images, buttons, social media and merge tags with the guest's name. No technical knowledge needed, and Avirato Intelligence can help with the writing if you'd like, in other languages too.
- Ready-to-use email templates
- A simple, intuitive block editor
- Your logo, your photos and your colours
Contact lists
Organise and segment your database with ease.
Segment by booking, guest profile or behaviour: people who stayed in the summer, families, club members, guests who haven't returned in a year. Dynamic lists that update themselves with every new booking, for more useful, more personal emails that perform better.
- Segmentation by guest type
- Dynamic lists that update themselves
- Better campaign performance
Automation and statistics
Automate your emails and measure the results.
An online check-in reminder the day before, a “thank you for your booking”, a survey after departure, an anniversary offer. Set it up once and it sends itself, with each guest's details and in their language. Opens, clicks and bookings generated, all measured on the same dashboard.
- Automatic emails tied to the booking
- Personalisation with real data
- Performance statistics for every campaign
Automated emails already at work in hundreds of properties.
Six emails you switch on once, which accompany the guest before, during and after their stay.
- Booking confirmationWith the stay details and a link to online check-in.
- Pre-arrivalThe day before. How to get there, opening times and extras from the online shop.
- Post-stayA thank you, a satisfaction survey and a request for a review.
- Win-backAn offer for guests who haven't returned in a year.
- Loyalty clubPoints earned, rewards available and the benefits of booking direct.
- Seasons and eventsValentine's Day, a food week, bank holiday weekends. Your usual campaign, ready in minutes.
Customer story
Hear it from those who already build loyalty with Avirato.
We started working with Avirato three years ago and I'm very happy with the management possibilities, because as well as being very complete it also helps a lot when designing marketing strategies. I think it's a very practical tool and it's giving me very good results.
What's included
Everything you need to bring them back.
- Campaigns and newslettersCreated and sent from the PMS, to your whole database or to a segment.
- Block editor and templatesColumns, text, images, buttons and social media, in your own branding.
- Lists and segmentationBy stay, profile, language, channel, spend or club membership.
- Automated emailsTied to the booking: before arrival, after departure or a year later.
- StatisticsSends, opens, clicks and the bookings each campaign has generated.
- GDPR compliantAn unsubscribe link in every email and preferences on the guest record.
For hotels, hotel groups, holiday apartments and rural accommodation that want guests to come back and book direct. Get started
Avirato Guest
Every email sells too. With Avirato Guest.
Add access to Avirato Guest to your emails and guests can buy from the message itself. Extras, room upgrades, experiences and hotel services, before arrival and during the stay, charged to their booking.
- Extras and servicesParking, breakfast, spa or a transfer, one tap from the email.
- Upgrades and experiencesA better room or a dinner, before arrival.
- Online check-inThe same link gets their arrival sorted from their phone.
Part of
All of Avirato's tools.
Frequently asked questions
Email marketing FAQs
No. Avirato's email marketing manager is inside the PMS and works directly from your guest database, so there's no exporting lists to Mailchimp or keeping two databases in sync. Every email knows who the guest is, when they're staying and what they've booked.
Yes. By stay dates, room type, booking channel, nationality, language, loyalty club membership, spend or how often guests return. You create dynamic lists that update themselves with every new booking.
Booking confirmation, an online check-in reminder, a pre-arrival email selling extras, a thank-you and survey after the stay, birthday or anniversary emails, win-back emails for guests who don't return, and loyalty club communications. They send themselves according to the date or the guest's behaviour.
No. You choose a template or build the email from blocks (text, image, button, offer) with your logo and your colours. Avirato Intelligence can help with the writing, in other languages too.
Each campaign shows sends, opens, clicks and, because it's integrated with the booking engine, the bookings it has generated. You know which campaign converts and which doesn't, without cross-referencing data between tools.
Emails go to guests you have a contractual relationship with or who have given consent, with an unsubscribe link in every email and preference management on the guest record, in line with GDPR. The data never leaves the PMS.
Turn your guest database into your best sales channel.
Email marketing built into the PMS, with no lists to export. Try it free for 20 days, with your own guests.
No credit card · Cancel any time · See plans ›