Google Hotel Ads included
Show your direct rate on Google Search and Google Maps, with prices kept up to date in real time. Bookings arrive on your booking engine and land in the PMS as direct bookings.
Free for Avirato customers. No commission per booking.
How it works
Millions of travellers search for a hotel on Google every day. With Avirato your property shows up with its direct rate, with no middlemen.
Search and Maps
Google shows your property's direct rates and availability on Search and on Google Maps, linked to your Google Business Profile, with prices updated in real time.
Direct bookings
The free link takes the traveller to your booking engine, with the official website label. The booking is direct, with no middlemen and no commission, and you manage the guest experience from start to finish.
Activation
You need a verified Google Business Profile and an Avirato account with rates and availability set up. The Avirato team takes care of the connection and verification with Google, and every booking lands in the PMS as a direct booking.
Free or paid
Free booking links are included in the channel manager. If you also want to bid for the top positions with paid campaigns, you pay Google for the advertising, never Avirato for the booking.
What you need
To appear on Google with your free links, this is all it takes.
Customer stories
«We had tried a few earlier PMSs and they were very complicated for day-to-day management, payments and invoices. I was really impressed when I signed up with Avirato, I could hardly believe it. It's very practical from the user's point of view and everything is on one screen.»
Roberto DelgadoDirector at Grupo Le Petit Palú, Madrid and Seville«Since we implemented the Premium PMS and the whole system, it has optimised everything for us. Our revenue and our bookings have gone up, and the security and control the system offers have allowed the hotel to make the most of all its resources.»
Enrique Moreno de AcevedoDirector at Hotel Almunia de San Miguel, Toledo«Avirato has optimised our work to a degree we could never even have dreamed of.»
Margot AstuyDirector at Hotel Juan de la Cosa, CantabriaFrequently asked questions
It's the Google module that shows hotel prices and availability in Search, Google Maps and Google Travel. It works in two ways. Free booking links, which show your direct rate at no cost, and paid campaigns, where you bid for the top positions.
Nothing. Free booking links are included in Avirato's channel manager for all customers and carry no commission per booking. You only pay if you also decide to run paid campaigns, and in that case you pay Google for the advertising, never Avirato for the booking.
A verified Google Business Profile and an Avirato account with rates and availability set up. The Avirato team takes care of the connection and verification with Google.
Yes. The traveller books on your Avirato booking engine and the booking is recorded in the PMS as a direct booking, with the guest's details, secure payment and automatic updating of your other channels.
In real time. Every rate or availability change you make in Avirato is sent to Google in the same way as to the other OTAs connected to the channel manager.
Yes. You configure which rates and rooms you publish on the Google channel, as with any other channel in the channel manager.
Switch on the free booking links in Google Hotel Ads, which show your direct rate on Google Search and Google Maps. You need a verified Google Business Profile and an Avirato account with the channel manager, with rates and availability set up. The Avirato team handles the connection and verification with Google, and bookings land in the PMS as direct bookings.
The one that suits your property best, because no single channel manager is the best for everyone. Check that it includes the Google connection with no commission per booking, sends rates and availability in real time, brings bookings into the PMS as direct bookings and has its own booking engine with secure payment, and that the provider handles the connection and verification with Google. Avirato includes the free Google Hotel Ads booking links in its channel manager, which also connects to 450+ channels. Before you decide, ask each provider to walk you through these points and compare them.
No. A Google Business Profile, formerly Google My Business, is your property's listing on Google with its details. Google Hotel Ads is the module that shows rates and availability on Search, Google Maps and Google Travel. To switch on the free booking links you need the verified Profile, and the Avirato team takes care of the connection to Google Hotel Ads.
Try it free for 20 days or request a demo and we will show you how your property appears on Google.
